Location Location Location! We’ve all heard it before when it comes to real estate and it is very important. But, it is less known how important location is in your online presence. I’d like to examine what that means online and how you can take advantage of it!
First of all, let me be transparent and say that there is no one answer to Search Engine Optimization. There are people researching and studying SEO for a living and yet only so much can be done to make it to the top. If you are unfamiliar with SEO, I suggest you read this post for a quick introduction to the topic before we get started.
Claim Your Local Google My Business Page
It may sound simple, but it is surprising how often a business with a physical presence has not yet claimed their Google My Business page. A great start to getting higher in search rankings is verifying that your business is what Google thinks it is. When you claim your page, you can add pictures and links to your website, contact information, and a more accurate site description. Another thing having your Google My Business page allows you to do is gain reviews, which can be very important in whether a customer chooses you or a competitor.
Reviews are Great
If you have just claimed your Google My Business page, great! You are off to a good start to getting higher in the rankings. If you don’t have any current reviews, it may be a good idea to reach out to former customers with who you know enjoyed your service, and ask them to review your business on Google. Start incorporating reviews into your daily business, your clients should know that they can, and are encouraged, to leave a review on your Google page. Imagine the difference between someone googling and finding your business with some nice reviews and pictures and a website link compared to an unclaimed Google My Business page with no pictures and no reviews. I think it is pretty clear who the consumer is going to choose.
Create Specific Website Pages
According to Google’s search guidelines, it is a very bad idea to put white text on a white background looking for keywords to bring you up in the searches. It used to work, but we’ve come across many sites that still do it, and discourage our clients from it when building and maintaining their sites. However, what does help your ranking is having specific pages of targeted content because of their specific focus. This in turn, helps your site too. Building on this, if you have multiple locations in different cities, you would want to build different pages for each location with individual pictures and services. This will help you reach customers in various locations.
I hope this knowledge helps your business climb the ever mysterious Google search rankings. For more information, check out Google’s SEO guidlines and stay tuned for more SEO posts here on the Kiiff Blog. Happy Hosting!