If you shop around for web hosting packages, you may see some services offer “premium DNS” usually as a part of one of their more expensive packages. In this post, I want to examine what premium DNS is and what it can mean for your internet presence.
What is Premium DNS?
Just as you may think of paying for a premium service or product, premium DNS is just like that: an upgrade. It provides all of the regular features that you would get with DNS with certain features like speed being upgraded. Additionally, premium DNS providers support that there are far fewer dropped queries, which result in fewer 404 errors or site not found messages. Further still is DNS load balancing, in which, visitors can be sent to varying DNS servers so that performance is not curbed as much as if all visitors went to the same server for the same record lookup. Whether this is necessary for your particular site is mostly up to you.
Is It Worth It?
Premium DNS prices vary but are generally not too expensive. If your business does not rely on your website to do business, e.g. you are in ecommerce, then you probably don’t require a premium DNS service. One of the reasons for this is that DNS on it’s own does a pretty good job of ensuring that users get to your site in a reasonable amount of time, less than 100 milliseconds. Some of the premium DNS services allow your site to load in closer to 20 milliseconds; so, if you need somewhat overkill speed then it may be for you. If you are experiencing a lot of traffic, thousands and thousands of requests to your site per day, then it may be worth investing in a premium DNS service.
My recommendation is if you are just starting your site and do not have much traffic, you should not get premium DNS. The only reason to get it is if it is tough for your DNS servers to handle the load of thousands of connections by visitors every day. If your site is down often because of your DNS server, contact your host and tell them before you upgrade your service.