Today we address a topic in SEO known as CTR. The CTR, or Click Through Rate, is defined as the ratio of the number of users who click on an advertisement or link compared to the number of users who see that link or advertisement. The CTR can be an important measure in the usefulness of something like a landing page or the overall structure of one of your campaigns. If your CTR is high, then it may be a good sign that you are doing something right at the level where that link or ad is displayed.
Users are on the web for a specific purpose, not necessarily to click onto your ad. Your CTR will measure if you have the right context and audience for your ad and if it is being used to its full potential.
Measuring CTR
CTR is a simple measurement. It is expressed as a percentage with the below formula:
That’s all it takes. The calculation is so simple that it isn’t something we even need computers to do.
What’s a Good CTR?
The answer to this question is similar to the answer to some other SEO topics: It depends. The reason is debated as to which rate is actually a “good” or successful rate ranges from as low as 2% to as high as 5%. It depends on your advertisement, industry, placement, the presentation, among other factors. Just don’t forget that because you have a good click through rate, doesn’t mean that you are always selling your customers. They have to actually be impressed by your landing page to complete the sale.
Other Thoughts
Of course, it is generally thought that a high CTR is good, and usually it is. But, a high CTR can cost you if you do not have the appropriate measures that take your customer to actually buy your product or service. Essentially, do not take it for being a one-all measure of success. SEO is a science, and it takes time and effort to study what literally makes people click.
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