Hello and welcome to October! In the month of September we published a blog post that is very, very important. So much so that it is included in this announcement.
The post below is titled "The Truth About Your Web Host". In it, you will learn that the web host industry is largely owned by a single company that divides its resources between all of its' subsidaries. Many of these companies have tens of thousands of customers, like HostGator. Anyways, check out the post here:
Here’s the truth…
The publicly traded company, Endurance International Group (NASDAQ: EIGI) owns a huge portion of the large and even medium sized hosting businesses in the industry.
Why is this important?
If you are not happy with your current host, and decide you’re finally ready to switch, it is extremely likely that you will switch to a brand that is also owned by EIG. That is how much of the market they own.
A list of all the brands EIG owns (As of 9/22/2017):
AccountSupportA Small Orange
Berry Information Systems
Cloud by IX
IX Web Hosting
Networks Web Hosting
World Wide Web Hosting
What does this mean for you?
Simply put, if (for example) you leave HostGator for BlueHost, you will most likely be talking to the same support staff, and even be on the same infrastructure as you were before. You may feel like you switched companies, but the one holding all the cards is the same. When you visit any of the above sites owned by EIG, you will notice that they operate under their respective brand names, and do not mention who they are owned by, or that they are owned at all. Of course this is intentional, because in general:
- As you seek to leave one of the above mentioned hosting companies, you search in Google something like “best web hosting”. And what comes up on the first page are mostly companies that are owned by EIG. In turn, you have falsely migrated to a new web host, and EIG has not lost you as a customer.
EIG’s goal is to buy medium to large businesses in the web hosting industry. They currently have over 5 million customers worldwide, and host over 12 million domains. BUT, they are also in insane debt. Check out this conference call, which is the 2017 second quarter financial results for the company. During the financial overview portion, their CEO Hari Ravichandran, had this to say about their harvest brands: “Finally, turning to our non‐strategic brands, performance was in line with our previously communicated expectations. As we continue to focus on operational streamlining and cash flows in these brands, we saw and continue to expect declines in subscriber count and revenue”.
Interestingly enough, he said that a decline in performance was in line with their expectations…. Now I don’t know about you, but I would be very disappointed if I was a customer of such a brand and I just heard something like that. They know they are cutting cost and streamlining cash flows in these brands, and they know this will cause them to lose customers! But what’s even crazier is that they know if they use that extra cash flow to pump up marketing in their major brands, then you will still be a customer of theirs when you switch to BlueHost or HostGator.
Find a non EIG owned web host…
Ah finally, the answer. You must find a reputable hosting company, not owned by EIG. Fortunately, you are on the blog of one such company. Kiiff offers high speed, low cost web hosting for those who want to break free from the binding chains of EIG, and want to know what it’s like to have a great web host.
The really good news: Attempts have been made in the past by motivated web masters to move to a company not owned by EIG, only to have that company bought out by EIG a few months later. I can only speak for Kiiff as a web hosting company here, but I say confidently and proudly, that we are in this for the long term. I am not interested in being bought out by EIG, or any company for that matter. There is a bright future ahead for Kiiff, and I wouldn’t trade anything for the work I do to keep Kiiff’s name off the list of subsidaries of another corporation.
I want to make this easy…
Please, allow me to make an easy decision for you. Switch to Kiiff web hosting today, and we will migrate your cPanel account(s) for FREE. Your website deserves 100% uptime, and you deserve fantastic customer support. Send me an email, email@example.com and I will even set up a trial package for you to try us out for 30 days at no cost to you.
That's it for the September 2017 update!
Sunday, October 1, 2017